Laura Kern is a New York based interior designer with a focus on sustainability and wellness. Previously she had designed her own logo and website. After a few months of being on my email list she reached out, ready to have a brand identity that truly reflected her business and beautiful interiors. 

To reach her goals, I utilized a classic serif typeface for her logo and submarks. The thin weight of the font combined with the custom curves of the R's creates an elegant, yet whimsical result. The earthy color palette reflects her commitment to sustainability.