Soon Skincare Mermaid & Phoenix Serums

Packaging Design

Objective

Soon Skincare needed luxury packaging representative of the quality and effectiveness of their new Mermaid Collagen Serum and Phoenix Vitamin C Serum. The packaging needed to be on-brand and cohesive with the existing packaging of their products, but they wanted these serums to be elevated above other products. It was important that the boxes be eye-catching in the store, and that the bottles look beautiful sitting on a vanity.

Solution

By using a monochrome color palette for each product we were able to create a clean, flawless look. Gold accents add a high-end, luxury touch. The packaging is reflective of the high-end price tags of the products and the glowing complexion one can expect to receive from using them. These fit seamlessly with the look of their other products, but stand out with their clean, high-end design. Both serums have become best sellers for Soon Skincare and are available for purchase here.